Superads Latest Product Updates, March 2025
We just rolled out some highly requested improvements to Superads!
Each one of these updates comes from your feedback, making reporting more powerful and workflows smoother.
We’re committed to this cycle of listening and building. Your input drives our development.
Read on to see what’s new and how these updates will help you streamline your ad reporting.
Compare performance over time with date comparison
One of the most useful ways to analyze performance is by comparing different time periods. Now, you can instantly compare results across different periods, whether it’s week-over-week, month-over-month or custom date ranges.
A feature that works everywhere: in charts, tables and even multi-account reporting. No more manual data pulling—now you can quickly see which ads, campaigns or landing pages are trending up or down with zero extra effort.
This is a Professional plan feature. Get 30 pro days for free by signing up for the first time today.
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A more powerful date picker
We’ve made selecting date ranges much easier with two key additions:
- Quick date selection: Choose the last X days, weeks or months with a single click.
- Track from a specific date: Want to measure performance from a product launch or campaign start date? Now you can.
These two new options use dynamic date ranges, meaning that they will always be up to date, saving you time and effort.
Customize your view with the report layout switcher
Different reports or use cases require different views.
Sometimes, you want to see a table. Other times, charts are more helpful. Now, you can customize how reports are displayed by toggling between:
- Chart-only view
- Table-only view
- Both views together when you need a full picture—which was the only option until now
This small tweak gives you more flexibility in how use and present your data.
Export reports in multiple formats
We heard your requests! You can now export reports in PDF, CSV, or Excel format, making it much easier to share insights with your team or clients.
Need a quick snapshot for a presentation? PDF has you covered. Want to do a deeper analysis? Export to CSV or Excel. This flexibility ensures you can use your Superads data in whatever way fits your workflow best.
Attribution consistency
Consistency with your Meta Ads conversion data is key. Superads now automatically pulls in your campaign’s default attribution settings instead of using our previous 7-day-click, 1-day-view attribution default config.
This means for those using other attribution settings, your Superads reports will now better align with what you see within Meta Ads Manager.
Smarter, faster AI chat for campaign analysis
Our AI chat has been in beta for a while, and thanks to your feedback, we’ve made huge improvements:
- Real-time response streaming: No more waiting. Answers appear instantly. Thanks for your patience, but gladly it's no longer needed :)
- Better accuracy and insights: AI chat is now smarter when analyzing campaign performance.
If you haven’t tried it yet, give it a go! Many of us use it as a personal assistant for quick reporting recommendations and analysis help.
Your feedback keeps Superads improving
Every feature in this update came from conversations with users like you.
We’re constantly improving Superads to make your work easier, so keep the feedback coming!
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How we built Superads Scores: the science behind simplicity
At Superads our goal is to make ad creative analysis easier, faster, better.. That’s why we're introducing Superads Scores this week: a simple percentile-based metric that tells you how your ad performance is ranked in your own account. It sounds simple but, under the hood, this simplicity is powered by quite a bit of data science.Let’s walk you through what’s happening behind the scenes and why we chose this approach.Treating ads as stochastic random variablesEvery ad metric (CTR, engagement rates, thumbstop ratio, hold time, and conversion rate) is treated as a stochastic random variable. This lets us account for the natural variability in performance between ads.Our research is based on analyzing data from over 15,000 ad accounts and $2.2 billion in ad spend. By treating every ad metric as stochastic variables, we’re able to model the natural variability in ad performance and continuously refine our understanding of what great looks like. As more data flows in, the percentile estimates get sharper, and our system becomes even better at identifying standout creative.