New: Free Facebook Ads Benchmarks Tool, by Superads
Ever stared at your Facebook Ads dashboard wondering if your $2.75 CPC is brilliant or bleeding money? You're not alone.
That's why we built the industry's first comprehensive, public Facebook Ads benchmarking tool at Superads.
It's free, it's live and it's based on real data, not some marketer's best guess from 2017.
You try it today:
Facebook Benchmarks
Check out fresh CPC, CPM, CTR
Facebook Ads data.
Filter by industry, country or
campaign type.
It's based on over $2B in anonymized ad spend from thousands of accounts using Superads. All data is fully aggregated and anonymized. No individual account is ever identifiable.
Think of it sort of like Google Analytics’ Benchmarking reports or Stripe’s industry benchmarks. But for paid social.
You can currently select CPC (cost-per-click), CPM (cost per thousand impressions), or CTR (click-through rate). And slice the data by industry, campaign type and country.
Is your CPM spike an industry-wide trend?
Is your CTR truly exceptional or just average for your vertical?
These are questions you can now answer with data, not gut feelings.
What's next
This is just the beginning.
Later this week we're rolling out Superads Scores inside our platform: internal benchmarks that compare each of your ads against your own historical performance. You'll see exactly how each creative stacks up on CTR, hook rate, conversion rate and engagement metrics.
And the next move will be adding industry benchmarks directly in Superads.
Let us know what other metrics or breakdowns would help your team make better decisions.
Improve your ad campaigns
With the only AI-powered creative insights tool
built for modern marketers.
You may also like these
15 LinkedIn ads examples for winning strategies in 2025
Pause momentarily to consider how long B2B marketers have been using LinkedIn for their ad strategies. Would you say a decade? You may be surprised to learn that the first LinkedIn ad appeared two decades ago.If LinkedIn has been part of your advertising strategy in the past 1, 5 or 20 years, you’ll have noticed that its cost-per-click (CPC) is much higher than that of other platforms. This means you must squeeze the most value out of every ad dollar spent to yield those high-value B2B conversions.Get a headstart on your next B2B ad campaign with our round-up of the 15 top LinkedIn ad examples showcasing proven winning strategies. Each example breaks down what makes these paid ads successful and how you can follow suit.The key ingredients of high-performing LinkedIn advertising
7 best ad intelligence tools to supercharge your strategy
In today's hyper-competitive digital landscape, flying blind with your ad strategy isn't just risky: it's often an inefficient use of your marketing budget. Ad intelligence tools have evolved from niche solutions to valuable resources that can significantly enhance your marketing operation's effectiveness.These platforms can help you understand not just what your competitors are doing, but potentially why their strategies are working (or failing), giving you insights to make more informed decisions about your own campaigns. The right tool can help transform your approach from educated guesswork to more data-driven marketing.Let's explore what ad intelligence actually means in 2025, how it might benefit your specific situation, and which platforms could deliver the most value for different types of marketing teams. What is ad intelligence?Ad intelligence is the collection, analysis and use of advertising performance data to help marketers make evidence-based decisions about their campaigns and strategies.
10 best LinkedIn analytics tools for your ads in 2025
LinkedIn has become the go-to platform for professionals, businesses and marketers looking to expand their reach. With over 1 billion members worldwide, it’s a powerhouse for B2B connections, brand visibility and audience growth.But success on LinkedIn isn’t just about posting great content—it’s about leveraging data to refine your strategy.To truly maximize engagement, visibility and conversions, you need the right analytics tools. Worry not–we are here to help you out.Let us me over 10 must-have LinkedIn analytics tools for your ads in 2025—helping you track performance, optimize campaigns and, most importantly, eliminate guesswork (which we are not a fan of).Whether you’re a marketer, agency, or business owner, these tools will streamline your workflow and amplify results (and, spoiler alert: Superads is the best AI-powered AI analytics tool around!).