April 14, 2025

New: Free Facebook Ads Benchmarks Tool, by Superads

By Andres Levinton Sr. Director Growth Marketing at Superside
Link copied to clipboard

Ever stared at your Facebook Ads dashboard wondering if your $2.75 CPC is brilliant or bleeding money? You're not alone.

That's why we built the industry's first comprehensive, public Facebook Ads benchmarking tool at Superads.

It's free, it's live and it's based on real data, not some marketer's best guess from 2017.

You try it today:

Facebook Benchmarks
Facebook Benchmarks
Compare

Facebook Benchmarks

Check out fresh CPC, CPM, CTR
Facebook Ads data.

Filter by industry, country or
campaign type.


It's based on over $2B in anonymized ad spend from thousands of accounts using Superads. All data is fully aggregated and anonymized. No individual account is ever identifiable.

Think of it sort of like Google Analytics’ Benchmarking reports or Stripe’s industry benchmarks. But for paid social.

You can currently select CPC (cost-per-click), CPM (cost per thousand impressions), or CTR (click-through rate). And slice the data by industry, campaign type and country.

Is your CPM spike an industry-wide trend?

Is your CTR truly exceptional or just average for your vertical?

These are questions you can now answer with data, not gut feelings.

What's next

This is just the beginning.

Later this week we're rolling out Superads Scores inside our platform: internal benchmarks that compare each of your ads against your own historical performance. You'll see exactly how each creative stacks up on CTR, hook rate, conversion rate and engagement metrics.

And the next move will be adding industry benchmarks directly in Superads.

Let us know what other metrics or breakdowns would help your team make better decisions.

Improve your ad campaigns
Improve your ad campaigns
Try Superads

Improve your ad campaigns

With the only AI-powered creative insights tool
built for modern marketers.

Andres Levinton Sr. Director Growth Marketing at Superside
Expertise
Digital Marketing
Product Updates
Customer Stories
Creative Performance
Home / Blog / New: Free Facebook Ads Benchmarks Tool, by Superads
Related articles

You may also like these

By Roger Match
14 min read

Facebook campaign budget optimization strategy guide for better ads in 2025

Running Facebook ads without a solid budget optimization strategy is like throwing money into a black hole: you might get lucky, but you're probably wasting cash.With over 3 billion monthly active users scrolling through Facebook daily, the platform offers incredible reach.But here's the thing: reach without smart budget allocation equals burned budget.Facebook Campaign Budget Optimization (CBO) changes the game entirely. Instead of manually babysitting your ad spend across multiple ad sets, Facebook's machine learning algorithm distributes your budget where it'll perform best, in real-time.This Superads guide breaks down everything you need to master Facebook budget optimization. You'll learn how to set up CBO campaigns that actually work, avoid the budget traps that kill performance, and scale your winning ads without breaking the bank.
Digital Marketing
By Emanuel Rojas Otero
9 min read

Facebook Ads account restricted? Here's how to fix it (2025)

Getting hit with a "Facebook ad account restricted" notification feels like a punch to the gut, especially when campaigns are driving real results. One minute you're scaling profitable ads, the next you're locked out of advertising entirely.If you're dealing with a Facebook ads restricted situation right now, don't panic. Account restrictions are more common than you think, and many restrictions can be resolved through appeals or reviews, depending on the severity of the violation.This article walks you through why Meta ads account restricted issues happen and provides a step-by-step roadmap to get your campaigns back online.Whether your restriction stems from policy violations, suspicious activity or Meta's automated systems making a mistake, we'll show you how to navigate the appeals process and prevent future restrictions from derailing your advertising efforts.Understanding Facebook Ads account restrictions
Digital Marketing
By Roger Match
12 min read

6 Facebook ads creative best practices for better campaigns

Attention spans are now measured in blinks, and your ad creative has milliseconds to make an impression. Plus, you have a picky platform to please.The Facebook algorithm loves engaging visuals, video ads and content that truly clicks with your target audience. And your creative is the real performance driver here.If your ads are ineffective, a tool like Superads can help you spot what’s missing to make quick adjustments. But before we delve into the benefits, let’s unpack how to design Facebook ads that actually deliver. 😉The anatomy of high-performing Facebook ad creativeIt makes sense to pay close attention to what the world’s top-performing Facebook ads have in common.
Digital Marketing
By Emanuel Rojas Otero
12 min read

Facebook ads that convert: 10 real examples (and what to steal)

You A/B tested. You tweaked the copy. The click-through rate (CTR) is solid and the cost-per-click (CPC) isn’t looking too bad. And yet… your Facebook ad conversions are still haunting you.On paper, your Facebook ad campaign looks great. Eye-catching visuals, punchy copy, solid engagement. However, it’s just not converting potential customers.We’ve all been there.The problem is that most Meta ad reporting tools won’t tell you why an ad flops or what to do when it does. That’s where Superads comes in. Our AI-powered creative insights platform is built for marketers who want answers, not just analytics.In this article, I’ll break down ten of my favorite Facebook ads that convert, and try to unpack what makes consumers click across industries.
Digital Marketing