Facebook ads that convert: 10 real examples (and what to steal)

You A/B tested. You tweaked the copy. The click-through rate (CTR) is solid and the cost-per-click (CPC) isn’t looking too bad. And yet… your Facebook ad conversions are still haunting you.

On paper, your Facebook ad campaign looks great. Eye-catching visuals, punchy copy, solid engagement. However, it’s just not converting potential customers.

We’ve all been there.

The problem is that most Meta ad reporting tools won’t tell you why an ad flops or what to do when it does. That’s where Superads comes in. Our AI-powered creative insights platform is built for marketers who want answers, not just analytics.

In this article, I’ll break down ten of my favorite Facebook ads that convert, and try to unpack what makes consumers click across industries.

I’ll also show you how Superads cuts through the noise to decode what’s really driving (or derailing) your Facebook ad campaign’s performance, so you can stop guessing and start scaling with confidence.

What makes a Facebook ad convert in 2025?

Facebook advertising has never been more crowded or more cut-throat. In 2024, Meta’s platforms pulled in 3.1 billion monthly active users. Great news for reach. Hard news for standing out.

The reality is that Facebook ads convert because they connect.

And what drives connection on Facebook? Creative that understands its audience, delivers value fast and makes the next step easy.

Every scroll is a battlefield, and with over 5 million new ads served daily, your Facebook campaign is up against an endless stream of competitors all vying for a split second of attention.

Facebook Ads' results mainly depend on 3 things: what you are offering, how you are offering it (i.e., what's your creative) and what's the success signal you send back to Facebook (i.e., what's your conversion action). Creative, however, is the main factor affecting overall conversion campaign results.

Andrés LevintonSr. Director Growth Marketing at Superads

Here’s what separates Facebook ads that drive conversions from the rest:

• The average Facebook ad conversion rate is 9.21%. And this changes a LOT from industry to industry. Compare with your industry so you can have an idea of which averages you should be benchmarking against now.
• Although there are no official figures yet, multiple sources have found that online users see between 6,000-10,000 ads per day. You’re not just fighting for attention, but memory. Effective Facebook gets remembered and clicked.
• Over 98% of Facebook users access the platform via mobile devices. Design for thumbs, not desktops.

Here’s what this means for your next Facebook ad campaign: In a world where attention is scarce, mobile is dominant and competition is relentless, your ad needs to do more than just look good. It has to work hard fast.

Even if you have a good offer, poor creative drastically reduces conversions (or increases cost) because it doesn’t resonate or inspire action

Andrés LevintonSr. Director Growth Marketing at Superads

Want to know a secret? Facebook ads that convert leads all have the following in common:

• Thumb-stopping, eye-catching visuals: If your creative doesn’t make someone pause mid-scroll, it’s already lost. Strong contrasts, bold colors and surprising elements in your Facebook ad design help grab customers’ attention in those crucial first seconds.
• Clear hook and compelling copy: The hook is the handshake. Make it confident, clear and fast. Whether your Facebook ad copy includes a bold claim, a relatable pain point or a question, the copy should stand out in your targets’ Facebook feed. Be patient. Nailing the ad’s headline can take time.
• Relevant value proposition: High-converting, effective Facebook ads speak directly to the audience’s needs or desires. What problem are you solving, and why should they care right now?
• Credibility or proof: Social proof builds trust on Facebook. From real customer testimonials, ratings and user-generated content to influencer shoutouts, proof points grab attention and validate your message fast.
• A clear, low-friction call-to-action: Tell potential customers exactly what to do next, and make it easy. Whether it’s “Shop Now,” “Try Free” or “Learn More,” aim for a strong call-to-action that’s obvious and enticing.

Let’s break down what actually works in the wild: Facebook ad examples that convert.

10 real examples of Facebook ads that convert

These brands aren’t just winning likes; they’re driving clicks, conversions and serious ROI. And they’re doing it with creative you can learn from, adapt and make your own.

1. We Need a Video: Superside's Customer Promo

Superside, the world’s leading AI-powered creative service, excels at delivering Facebook ad creative and B2B-centered video that converts.

This tongue-in-cheek ad masterfully targets overworked marketing teams, making it one of the best Facebook ad examples we could find.

The goal: To boost brand awareness and empathy with those who know the pain of doing everything themselves, using humor and compassion to introduce a solution.Facebook ad ideas to steal:

• Use humor rooted in truth: Identify with your audience to form a genuine bond with them.
• Dramatize a pain point: Spotlight the need for your solution.
• Personify the problem: You can do this literally or figuratively for higher engagement.
• Lighten the mood: Use humor to prime awareness and boost conversion rates.

(PS: If you’re searching for more ideas for Facebook ads, Superside’s website is an excellent resource.)

2. Swipe-worthy: Revolut’s sleek visual appeal

Global fintech company Revolut’s looping GIF features its limited-edition Chrome card, showing it glinting. No VO. No people. Just motion, premium ad design and implied scarcity.

Facebook ad ideas to steal:

• Let your product shine: If it looks great, let the visuals do the talking on Facebook.
• Use animation: Use motion to elevate static products in a visually competitive feed.
• Say less, suggest more: Sometimes, one strong visual is more effective than a feature list.
• Build desire with scarcity: Exclusivity will drive impulse taps and generate leads.

3. Main character energy by Adidas

(Source: Foreplay)

Adidas’s simple static for the Adicolor collection is a fantastic example of an ad that uses visually appealing images and culturally relevant language to hook prospective customers.

A bold backdrop, the confident, trendy model and headline: “MADE FOR MAIN CHARACTERS” taps into Gen Z’s desire for individuality. A no-nonsense call-to-action seals the deal.

Facebook ad ideas to steal:

• Use social-native language: Tap into the latest lingo to up conversion rates on Facebook.
• Make it scroll-proof: Clean layout + bold colors = instant thumb-stopper.
• Reframe a pain point as a style solution: Invisible? Here’s your spotlight.
• Inject playful, compelling ad copy: “Your selfies will thank us.”

4. M.A.C: FOMO never looked this good

(Source: ROI MINDS)

M.A.C’s static ad sells urgency with a 25% discount on some of its best-selling products.

The flat-lay image set against a sunny gradient background creates a seasonal vibe, while the caption, “Your makeup bag is calling,” adds a personal touch.

The visible expiry date creates a flash-sale effect that grabs the target audience’s attention, boosts FOMO and nudges fast action, which is why it stands out on this list of the best Facebook ad examples.

Facebook ad ideas to steal:

• Lead with your discount visually: Make it the headline, not a footnote.
• Build FOMO: A visible expiry date pressures conversion (this trick is especially useful for e-commerce brands).
• Frame products seasonally: Make the deal feel timely and curated.
• Humanize your copy: “Your [X] is calling” is a simple trick to add personality to your Facebook ad campaigns.

5. Scroll strong: Gymshark’s panoramic power move

(Source: Foreplay)

Gymshark’s carousel ad features a single panoramic shot split across slides, which spotlights diverse pro athletes.

The seamless ad design draws Facebook users into the experience and encourages them to swipe through for the full story. This approach drives interaction, dwell time and brand confidence.

Facebook ad ideas to steal:

• Use panoramic storytelling: Split a single cinematic image across the Facebook carousel ad’s slides to hook users into swiping.
• Feature aspirational figures: Well-known ambassadors add authority and elevate brand perception, ultimately driving conversions.
• Say less, show more: Minimal text = maximum impact.
• Add CTAs to every slide: Catch Facebook users wherever they’re ready to convert with a strong call-to-action.

6. Nom Nom: Paw-sitive reviews

(Source: Lyfe Marketing)

Nom Nom’s static ad grabs attention with a glowing review: “MY DOG LOVES THIS STUFF,” plus a five-star rating.

The clean visual showcases fresh ingredients while, in the post copy, product benefits such as “pre-portioned” and “made in the USA” reinforce the value proposition and build trust.

Facebook ad ideas to steal:

• Lead with customer quotes: Feature testimonials from loyal customers to build instant trust.
• Stack credibility: Combine expert authority with traceable production and real customer voices.
• Show the goods: Let your product visuals shine on Facebook to generate leads.
• Add social cues: A name + five stars = relatable and reliable for new customers.

7. Slack, according to real users

Sometimes, all it takes is a single video to stand out on Facebook.

Slack’s mobile-optimized video ad, which targets small business owners, is a case in point. It features real customer testimonials, where users discuss how Slack enhances their workflow.

Animated product demos, fun music and playful emojis keep the tone light, while a mega 50% discount ups the conversion potential on Facebook.

Facebook ad ideas to steal:

• Lead with social proof: Real, loyal customers make the best salespeople. Use them across the digital journey.
• Optimize for vertical: Portrait mode, quick cuts and expressive motion make the creative feel organic, not “adsy”.
• Demo + discount = win: Showing the product in action while offering a limited-time deal strikes the perfect balance of utility and urgency.
• Speak human: On Facebook, simple language, relatable voices and compelling ad copy go further in capturing potential customers’ attention than polished scripts.

8. The Glossier effect: Big conversions from small creators

Glossier’s Facebook Reel features micro-influencer @beyoncejanvier, who shares her favorite shades from the new Lip Glaze line.

What makes it pop on Facebook? Bey ditches the brand-polished playbook and films in her own unfiltered style. She shows off the product’s juicy texture and high shine, wrapped in authenticity that speaks directly to Glossier’s cool-girl crowd.

Facebook ad ideas to steal:

• Don’t chase celebrity: Collab with relatable creators your audience trusts. User-generated content remains incredibly popular on Facebook.
• Skip the studio polish: Let influencers create ad material and other posts in their own voice and vibe.
• Simulate the IRL swatch test: Show texture, color and real reactions to entice new customers.
• Keep it snappy and sensory: Both elements help drive scroll-stopping impact on a Facebook page.

9. Curl power: TYME’s 4-step scroll-stopper

(Source: Buffer)

TYME Hair’s carousel ad effectively demonstrates the ease and versatility of the TYME Iron Pro.

Each card in the carousel ad showcases a step in the styling process, paired with concise instructional text.

The “Beautiful curls in 10 minutes or less!” copy directly addresses potential customers’ desire for quick, salon-quality results at home.

Facebook ad ideas to steal:

• Turn tutorials into scroll-stoppers: Use carousel ads like a how-to reel, making each frame a visual step closer to the transformation.
• Make the glow-up the hook: Start with the “before,” end with the “wow” to grab your audience’s attention.
• Educate + entice: Teaching is selling when done right, especially in beauty.
• Tap that call-to-action early and often: Add “Shop Now” on every card to drive target traffic to a high-converting landing page.

10. No hard sell: Harry’s hits the right note

(Source: Medium)

Harry’s, the men’s grooming brand, ran this brand awareness ad to reinforce their brand identity with new customers.

The Facebook ad’s simple, static image features a cheeky twist on Oasis’s iconic “Wonderwall” lyrics, instantly tapping into millennial nostalgia and humor to build an emotional connection, all without a hard sell.

Facebook ad ideas to steal:

• Borrow from pop culture: Build connections with your target audience.
• Humanize your products: Use subtle personification (razor + shave cream = BFFs) to create successful Facebook ads.
• Humor goes a long way: In categories with dry messaging, jokes drive memorability.
• Don’t always push the call-to-action. Sometimes, a smile is all it takes to spark future brand recall.

How Superads helps you diagnose underperforming creative

Marketers don’t need more dashboards. They need clarity. And in the noisy world of Facebook advertising, figuring out why an ad isn’t effective can feel like guesswork.

Many things around ad management have been automated, and that has made the offer, creative and success signals more and more important. Your creative also plays a big role in allowing Facebook to find and target the right people for your product/service.

Andrés LevintonSr. Director Growth Marketing at Superads

That’s how Superads can help.

Superads is an AI-powered creative insights platform built specifically for performance marketers and creatives. It breaks down ad performance at the creative level, so you can stop asking, “Why is this Facebook ad underperforming?” and start answering the question.

Key features include:

• Superads Scores: Understand how your ads are performing relative to others in your account. Instead of relying on potentially misleading averages, Superads uses a percentile-based approach. This means that a score represents how well your ad is performing compared to the rest of the ads in your dataset.
• AI-analyzed breakdowns: Instantly see which hooks, formats, tones and call-to-actions are performing to simplify ad creation and gain a competitive advantage.
• Visual dashboards: Turn complex data into reports your team and stakeholders will actually understand.

Smart move: A CPG brand that used Superads discovered that UGC-style testimonial ads drove 35% higher conversion rates than polished studio shoots. This insight transformed their creative strategy.

How to scale winning creative strategies

Spotting what works on Facebook is one thing.

Scaling it? That’s where Superads excels.

It's not just about easier/faster access to your raw FB Ads data, and the simplicity to manipulate and visualize it. Superads also uses AI to break down your ads into multiple new dimensions.

Andrés LevintonSr. Director Growth Marketing at Superads

With Superads’ key features, you can:

• Score all your ads against your own performance benchmark, ranking them in a 1-100 percentile scale, generating Superads Scores you can instantly access for all key dimensions like Hook, Camera style, Emotion, Value proposition and more. Use Superads to tag your ad variations. Then slice performance by tag to find out what really drives clicks and high conversion rates.
• Save top-performing Facebook ads to shareable boards.
• Compare best vs. worst creatives by format, tone or objective.
• Uncover repeatable winning patterns (e.g. list-style copy + product demo = higher CTR).
• Export creative insights for briefing designers or customers.

No more digging through spreadsheets or gut-based guesses. Just clear, actionable creative intelligence that’ll help you create successful ads.

Start using Superads free and uncover the creative clarity your Facebook campaigns have been missing.

Bonus: Check your CPC before you tweak creative

Before you overhaul your Facebook campaign, gut-check your performance against actual market data and creative analytics. Is your ad really underperforming, or are your expectations just off?

Use Superads’ free Facebook Ads CPC Benchmark Tool to:

• Compare average CPC benchmarks by industry, audience and placement.
• Track your ad spend for Reels vs. Feed vs. Stories, etc. to understand what gives you the most bang for your buck.
• See how target audience segments differ in terms of CPC.
• Spot misalignments between your Facebook ad costs and industry norms.
• Pinpoint whether creative or targeting is the culprit.
• Clearly define your Facebook ad strategy.

Why it matters:

• If your CPC is high and CTR is low, your creative is likely the problem.
• If your CPC is high but your CTR is strong, you may need to rethink your offer or targeting (are you really addressing your target audience’s pain points?).

Check out the CPC Benchmark Tool here to see how your Facebook advertising stacks up.

You can’t optimize what you can’t see

Conversions are won or lost in the creative. The longer an underperforming Facebook ad runs, the more budget it wastes.

There’s a good chance your next winning ad is already in your account. You just haven’t spotted the pattern yet.

Superads helps you see these patterns fast. It simplifies the messy, manual process of Facebook campaign analysis and ad creation. With Superads, you can also leverage intuitive dashboards, AI-driven breakdowns and seamless collaboration features.

It’s time to turn creative guesswork into conversion gold. Get started with Superads for free.

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