12 best TikTok ads analytics tools to boost reporting & performance
Running TikTok ads in 2025 without proper analytics is like flying blind. This guide breaks down 12 of the best tools to track, analyze, and optimize your TikTok campaigns—whether you're after better ROAS, faster creative iteration, or cleaner reporting. Some tools are solid for spreadsheets or dashboards, but if you want smart, AI-powered insights built for creative teams and performance marketers alike, Superads is the one platform that does it all.
TikTok isn’t just a social platform—it’s a full-blown cultural engine. With over 1.6 billion users and a feed that moves at lightning speed, it’s one of the most dynamic and high-stakes ad environments today.
Its short-form, sound-on, trend-first format gives brands massive creative potential—but it also demands precision.
For marketers, creatives, and agencies alike, TikTok ad success hinges on more than just bold ideas. It’s about understanding what works and why—fast.
The right TikTok ads analytics tool doesn’t just help you report results—it helps you scale them.
In this guide, we’ll break down why analytics matter on TikTok, when to invest in a dedicated tool, and which 12 platforms are leading the charge in 2025. Spoiler alert: Superads leads the way.
What makes a great TikTok ads analytics tool?
TikTok moves fast, and your analytics need to move even faster.
But not all ad analytics tools are built to keep up with the unique demands of this platform. The best TikTok analytics tools don’t just spit out metrics; they help you uncover what’s working, why it’s working, and how to scale it.
It’s about turning creative performance into strategic decisions that drive real growth.
Here are the core features to look for when evaluating TikTok analytics tools in 2025.
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Key reporting features
- Custom dashboards. Your campaigns are unique—your dashboards should be too. The best tools let you build fully customizable dashboards that spotlight the metrics that matter to your team. From ROAS to thumb-stop ratio, tailor your view to your goals.
- Automated performance tracking. TikTok trends shift fast, and so should your decisions. Automatic, daily data updates allow you to monitor campaigns as they unfold, so you can catch underperforming ads early and double down on winners before the window closes.
- Creative-level reporting. Not all views are created equal. You need to know which individual creatives are actually driving performance. Great tools break down results by ad asset, helping you pinpoint the hooks, visuals, copy, and soundtracks that resonate most with your audience.
Advanced data capabilities
- Cross-platform data blending. Paid social rarely lives in a vacuum. Whether you're running TikTok alongside Meta, Google, or LinkedIn, top-tier tools let you blend data across platforms to get a holistic view of what’s working, what's not and what's driving ROI. This is key for comprehensive paid social analysis and budget optimization.
- Filters, tags, and segmentation. Generic reporting won’t cut it. Advanced tools let you slice your data by audience, region, campaign objective, or even creative type. Want to see how 15-second UGC ads perform among Gen-Z in California? You can do that—and more.
- Custom metrics and dimensions. Whether you're calculating blended ROAS, isolating scroll-stopping rates, or tagging ads by creative concept, custom metrics let you track what actually matters. You’re not locked into default platform KPIs—you define success on your terms.
Why native TikTok analytics aren’t enough
TikTok’s built-in Ads Manager provides a decent starting point—it offers basic performance metrics, a clean interface, and enough insights to monitor small campaigns.
But when you’re managing serious ad spend or working across multiple brands, channels, or teams, the native tools quickly hit their limits.
Here’s where TikTok’s native analytics fall short—and why third-party tools are a must-have for any marketer looking to scale:
- Limited creative insights: TikTok’s native analytics show surface-level metrics like impressions and views, but they don’t explain why a creative worked. There’s no way to break down performance by hook, CTA, format, or visual—so teams are left guessing instead of optimizing. For a platform where creative is the #1 performance driver, that’s a major gap.
- No cross-platform visibility: Most marketers aren’t running TikTok campaigns in a vacuum—they’re coordinating across Meta, Google, and more. But TikTok’s native tools don’t give you a unified view of performance across channels, making it harder to track spend, compare results, or identify creative trends that work across the board.
- Rigid and manual reporting: TikTok’s Ads Manager isn’t built for collaboration or scale. You can’t easily create client-ready decks, build custom dashboards, or share live reports with your team. Instead, you’re stuck exporting CSVs or screenshotting charts—adding hours of manual work and reducing visibility for stakeholders.
- No customization or automation: You’re locked into preset metrics and reporting formats with no flexibility. There’s no way to tag ads by creative theme, automate reporting by campaign type, or create custom dimensions. For marketers managing multiple campaigns or clients, that means more grunt work and fewer actionable insights.
The 12 best TikTok ads analytics tools of 2025
Here are 12 standout platforms designed for marketers who are serious about TikTok performance.
1. Superads: TikTok ads analytics done right
Superads isn’t just another analytics platform—it’s the command center for creative performance.
Purpose-built for modern paid social, Superads combines deep creative analytics, intuitive dashboards, and AI-powered insights to give marketers total clarity on what’s driving results.
If you’re running TikTok campaigns and you’re not using Superads, you’re leaving growth on the table.
Whether you’re a performance marketer hunting for efficiency, a creative team wanting feedback loops, or an agency juggling multiple accounts, Superads delivers the exact insights you need—without the manual work.
Key features:
- Advanced creative reporting: Break down ad performance by hook, format, emotion trigger, CTA, and more. Finally understand why an ad worked—not just that it did.
- Automated performance tracking: Make faster decisions with data coming from your ad accounts, with no effort on your end. Plug and play!
- AI Copilot: Ask plain-language questions about your campaigns and get instant answers, powered by Superads' advanced AI engine.
- Boards and custom dashboards: Organize reports around specific campaigns, clients, or creative themes—tailored for any workflow.
- Multi-account analysis: View performance across multiple TikTok accounts (and other platforms like Meta, LinkedIn, and soon YouTube) all in one place.
- Effortless collaboration: Share dashboards with one click, create client-facing reports that auto-update, and keep everyone aligned with minimal effort.
Superads it’s built for the reality of modern advertising—where creative is king, speed is everything, and data needs to be accessible to everyone on the team.
We bridge the gap between performance and creative, giving your team the insights to test smarter, iterate faster, and scale what works.
Add in the generous free plan (seriously, it’s packed), competitive pricing, and ongoing product updates, and Superads stands out as the most complete, forward-thinking TikTok analytics tool on the market.
If you're only using TikTok’s native analytics or juggling manual spreadsheets, Superads is the upgrade your team has been waiting for.
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2. Porter Metrics
Porter Metrics is a good pick for marketers and agencies who prefer building dashboards themselves in Google Looker Studio.
It helps with connecting TikTok Ads data—and dozens of other platforms—into visual reports you'd build for yourself.
Key features:
- Plug-and-play dashboard templates to jumpstart reporting
- Connects with Google Sheets, BigQuery, and more
- White-label options for client-facing reports
Pricing: Starts at $14.99/month
3. Supermetrics
Supermetrics is another tool built for marketers who want to put the time in building custom reports in Google Sheets or Looker Studio. It pulls TikTok Ads data directly into your files, letting you build customized reports.
Key features:
- Seamless integration with Google Sheets, Excel, and Looker Studio
- Supports custom metric creation and advanced formulas
- Connects with 100+ platforms, including eCommerce and CRM tools
- Reliable for large-scale reporting and long-term data storage
Pricing: Starting at $14.99/month.
4. Windsor.ai
Windsor.ai is yet another option for those that want to build their own creative analytics set up on their own, using their preferred BI tool.
Why it stands out:
- Works well with BI tools like Tableau, Looker, Power BI, and Google Sheets
- TikTok Ads dashboard templates
- Good for technical teams.
Pricing: Starts at $19/month
5. Power My Analytics
Power My Analytics is a budget-friendly option for small teams and solo marketers who want to import TikTok ads data into a spreadsheet.
Key features:
- Supports multiple TikTok ad accounts and data destinations
- Automatic data refreshes for always-on reporting
- Historical data storage to track long-term performance trends
- API access for more technical customizations
Pricing: Starts at $14.95/month
6. Dataslayer
Dataslayer is yet another option for those wanting to get TikTok ads data into a spreadsheet or into Looker and build your own reports from scratch, or using a template.
Why it’s great:
- Integrates with TikTok, Google, Meta, and more
- Drag-and-drop functionality in Looker Studio and Sheets
- White-label capabilities for client-facing reports
- 24/5 customer support and live chat assistance
Pricing: Plans start at $39/month
7. AgencyAnalytics
AgencyAnalytics lives up to its name by focusing entirely on the needs of digital agencies. It supports TikTok Ads alongside dozens of other marketing platforms, and it comes packed with features like white-label dashboards, client logins, and automated report scheduling. The interface is designed for ease of use—especially for account managers presenting results to clients.
It’s a solid choice for agencies that need to deliver polished, high-level reports across multiple channels.
Key features:
- Drag-and-drop dashboard builder for PPC and social
- Full white-label support, including custom domains
- Automated report scheduling and email delivery
- Separate client login access for better transparency
Pricing: Starts at $60/month
8. Polar Analytics
Polar Analytics is designed for DTC brands looking to unify their marketing and revenue data. It brings TikTok Ads data into the same environment as Shopify, Klaviyo, Meta, and more—making it a top choice for e-commerce brands focused on profitability and long-term customer value.
Where Polar really stands out is in its attribution modeling and financial tracking. If you want to connect TikTok ad spend to actual business outcomes like lifetime value or margin, this tool delivers.
Key features:
- TikTok attribution and first-party data modeling
- Revenue and profitability analysis across ad channels
- Tracks LTV, CAC, and ROAS at a granular level
- Integrates seamlessly with major e-comm platforms
Pricing: Starts at $300/month
9. Reporting Ninja
Reporting Ninja is a lightweight reporting tool ideal for small businesses managing low ad budgets.
It offers a wide range of ready-to-use templates, customizable metrics, and a drag-and-drop interface that makes building TikTok reports quick and painless—even for non-technical users.
Just note that larger brands or teams looking for deeper functionality may outgrow it quickly.
Key features:
- Templated TikTok and PPC reporting dashboards
- Customizable cost, margin, and performance metrics
- Branded client portal with live report sharing
Pricing: Starts at $20/month
10. Motion
Motion is one of the most well-known names in the creative analytics space—and for good reason. It’s purpose-built to help performance teams understand what makes top-performing creatives tick. Motion simplifies the process of identifying trends, benchmarking performance, and sharing insights with creative teams for faster iteration.
While it lacks some of the advanced AI and multi-account features offered by newer platforms like Superads, and starts at a high price, Motion remains a strong contender for teams focused primarily on creative optimization.
You can compare Superads to Motion here.
Key features:
- Visual dashboards for ad creative breakdowns
- Creative trend tracking across multiple campaigns
- Performance tagging based on hooks, formats, and copy types
- Easy sharing of creative insights across teams
Pricing: undisclosed on site. Yearly contracts.
11. Octoboard
Octoboard brings a unique angle to the analytics landscape by combining traditional PPC tracking with AI-driven trend detection. It’s useful for marketers who want to stay ahead of fast-moving platforms like TikTok, using predictive analytics to spot emerging trends before they peak.
While it may not offer deep creative performance breakdowns, it adds value through automation and proactive insights. Great for teams that prioritize agility and early signals in their campaign planning.
Key features:
- AI algorithms surface rising trends in ad performance
- Pre-built reporting templates for quick onboarding
- Combines paid and organic performance data
- Integrates with TikTok, Google Ads, Meta, and more
Pricing: Starts at €20/month
12. Quintly
Quintly is built for the big leagues—think large brands, global agencies, and enterprises managing complex reporting across multiple regions or verticals.
It goes beyond standard analytics by offering robust benchmarking tools that help you compare your TikTok ad performance against industry standards or competitors.
This platform isn’t geared toward creative teams or startups, but if your priority is benchmarking, compliance, and enterprise-scale tracking, it’s a choice worth considering.
Key features:
- Industry-wide benchmarking for TikTok and other platforms
- Advanced data exports, scheduling, and custom dashboards
- Suitable for multi-brand or multi-region reporting structures
- Enterprise-grade support and service-level agreements
Pricing: On request
Make TikTok ads analytics and reporting simpler with Superads
Tracking TikTok ad performance isn’t optional—it’s how you scale what works.
You don’t need to waste time digging through spreadsheets, setting up difficult integrations or building reports from scratch. The right tool shows you what’s driving results and helps you act on it, fast.
All the tools on this list have their strengths, but Superads stands out for making TikTok creative analytics incredibly clear, fast and accessible. From asset-level insights to multi-account reporting and AI-powered breakdowns, it’s built for marketers who want to stop guessing and start optimizing.
Start your free trial today and see why Superads is the smartest way to improve your TikTok ad performance.
Improve your ad campaigns
With the only AI-powered creative insights tool
built for modern marketers.
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