Discover how your creative can reach its full potential with key tools, strategies intertwined by creative and marketing teams and how Superads supports its users to reach their full potential in their campaigns.
The role of creative strategist has evolved dramatically. You're no longer just brainstorming catchy taglines or selecting color palettes: you're the bridge between raw performance data and breakthrough creative execution.
Your success depends on turning complex metrics into actionable insights that drive real results.
Creative has become the ultimate performance lever in paid social. But here's the thing: running tests is just half the battle.
And the real challenge is making sense of what worked, why it worked and how to scale those insights across your campaigns.
Ever stared at your Facebook Ads dashboard wondering if your $2.75 CPC is brilliant or bleeding money? You're not alone.
That's why we built the industry's first comprehensive, public Facebook Ads benchmarking tool at Superads.
Launching a Facebook Ads campaign takes its time—you picture your target audience engaging, clicking and converting. But then, the dreaded status appears in Ads Manager:
“Not delivering”, “Error”, “Rejected”, “Update required”.
Managing a business and marketing it across channels is hard. Manual tracking can result in missing key insights and lead to lost opportunities. If juggling multiple campaigns has become a daily nightmare, read on for relief.
AI and automation have quickly become essential in digital advertising, allowing brands to systemize manual tasks. Today, marketers can rely on precise reporting to make strategic decisions fast.
TikTok isn’t just a social platform—it’s a full-blown cultural engine. With over 1.6 billion users and a feed that moves at lightning speed, it’s one of the most dynamic and high-stakes ad environments today.
Its short-form, sound-on, trend-first format gives brands massive creative potential—but it also demands precision.
With over 2 billion daily users, Facebook remains a key marketing platform for businesses of every description. Most marketing materials appear in users’ feeds as images, videos or carousel ads, and each format has specific size and spec requirements. If your ads don’t meet design specifications, they might look odd or get rejected. 🤯
In 2026, your Facebook creative must be sharp and optimized to get you the engagement you need. This is no easy feat, especially if limited resources and tight budgets constantly hold you back.
Your business can no longer afford to “spray and pray,” hoping that one of dozens of ad campaign ideas will deliver.
Competition for customer attention is simply too high.
Creative collaboration is once again evolving. With easier access to robust, AI-powered data analyses, creative professionals are entering a new era.
Today’s successful teams use innovative creative collaboration tools to stay aligned, efficient and laser-focused on hitting their goals. The result is winning workflows and more targeted, quantifiable ad campaigns.