A lot of what we shipped over the last few months comes down to one thing: you can only trust your creative analysis if the underlying data is clean.
So we spent a good chunk of the last stretch rebuilding the parts of Superads that decide which ads get grouped together, how they get scored, and how they get sorted.
Here's what's new.
Superads Scores 2.0
We rebuilt the scoring system from the ground up, and it's a lot stronger now.
The old version treated every ad equally. The new one weights by spend, so an ad that ran on $50k carries more weight than one that ran on $500. That alone makes the scores far more representative of what's actually driving your account.
We also fixed a comparison problem. Every ad is now scored only against ads with the same optimization goal and campaign type. A campaign optimizing for Link Clicks no longer drags down the Click Score of a conversion campaign. Conversion Score is compared among ads optimizing for the same objective.
A few more things came with it:
- Scores now work across every breakdown, so you can analyze by copy, by format (video vs image), by campaign type and more.
- Conversion Score works for any conversion type, not just Purchases.
- It's live across Meta, LinkedIn, TikTok and YouTube.
No more duplicated creatives
Anyone who groups ads by creative knows the frustration: the same asset shows up three or four times because Facebook assigned it different names or IDs.
We stopped relying on Facebook's grouping and built our own detection system. Now assets that actually match stay together, regardless of how they're named.
Your creative-level view finally reflects reality, which matters a lot when you're trying to figure out which creative is your real winner.
Partnership Ads on Facebook
Partnership Ads keep getting more popular, and most tools still treat them as a blind spot.
Superads now shows thumbnails and ad previews for them, exactly like it does for the rest of your ads. You get a complete view of performance across every collaboration in one place. As far as we know, we're the only tool doing this properly.
LinkedIn Ads upgrades
If you run LinkedIn, two things got better.
We now support the formats people actually use, including Thought Leader Ads and Document Ads, with proper thumbnails, ad previews and cleaner creative names instead of the usual mess.
There's also a new Group by Ad Format option, so you can see how each format performs at a glance.
Categorization report
This one is new, and it's available to all Pro users when you create a report.
The Categorization report sorts your ads automatically into buckets like New, Scaled, Winners, and Losers. The point is to stop you from eyeballing a giant table every week.
Every tab is fully customizable. You decide what a Winner is for your team, what counts as a Loser, and you can build your own tabs on top of that. Just hit Edit on any tab to change the rules.
