Andres Levinton

Sr. Director Growth Marketing at Superside
Andres Levinton is the Director of Growth Marketing at Superside. Besides advocating for quality design at scale, he spends his time playing bossa-nova, searching for waves and cooking Argentinean asados.
Andres's articles
12 min to read

How to measure ad effectiveness for better campaigns in 2026

It’s critical to measure the effectiveness of your ads. Key metrics like click-through rates, engagement rates and conversions can help you refine messaging for better performance. Highly targeted ads can increase CTR by over five times, which makes sense considering that 71% of consumers now prefer personalized ads.
Superads latest product updates
4 min to read

Superads latest product updates, October 2025

A lot of what we shipped over the last few months comes down to one thing: you can only trust your creative analysis if the underlying data is clean. So we spent a good chunk of the last stretch rebuilding the parts of Superads that decide which ads get grouped together, how they get scored, and how they get sorted.