10 best LinkedIn analytics tools for your ads in 2025

LinkedIn has become the go-to platform for professionals, businesses and marketers looking to expand their reach. With over 1 billion members worldwide, it’s a powerhouse for B2B connections, brand visibility and audience growth.

But success on LinkedIn isn’t just about posting great content—it’s about leveraging data to refine your strategy.

To truly maximize engagement, visibility and conversions, you need the right analytics tools. Worry not–we are here to help you out.

Let us me over 10 must-have LinkedIn analytics tools for your ads in 2025—helping you track performance, optimize campaigns and, most importantly, eliminate guesswork (which we are not a fan of).

Whether you’re a marketer, agency, or business owner, these tools will streamline your workflow and amplify results (and, spoiler alert: Superads is the best AI-powered AI analytics tool around!).

What Are LinkedIn Analytics Tools?

Every day, millions of users browse LinkedIn hoping to find information, connect with professionals and engage with content that resonates with them.

Think of LinkedIn analytics tools as your strategic command center—they offer deep insights into follower engagement, audience demographics, post-performance and even competitor benchmarks.

This way, you can focus on what actually matters. With the top LinkedIn analytics tools for ads, you can:

• Identify what’s working—and what’s not
• Fine-tune content and ad strategies
• Track engagement trends and optimize reach
• Benchmark performance against competitors

From free, beginner-friendly social media analytics tools to advanced AI-powered solutions, there’s a LinkedIn analytics tool for every level of expertise, and trust us when we tell you that, sooner or later, you will need one.

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Key LinkedIn Ads Metrics to Track With Analytics Tools

To get the most out of your LinkedIn advertising social media strategy, you need to know which metrics to track— that’s non-negotiable.

Since we're zeroing in on LinkedIn ads (because that's where your money is), let's check out some key indicators and LinkedIn metrics that show how your campaigns are performing and what tweaks might be needed to maximize ROI.

Smart Marketing Tip: Check out LinkedIn’s official guide to analyzing campaign performance to dive into the metrics that actually drive success—not just vanity numbers—for your ad campaigns.

By focusing on these key metrics, you’ll gain a deeper understanding of what drives LinkedIn success for your ads. The right analytics tools will help you track these valuable insights, make data-driven decisions and continuously optimize your strategy for better engagement and growth.

10 Powerful LinkedIn Analytics Tools For LinkedIn Ads in 2025

You know what LinkedIn analytics tools are and why you need them—now let’s dive into the best tools that can take your LinkedIn ads from meh to wow once you master them.

1. Superads

Superads is an AI-powered creative insights platform that helps social media marketers and agencies analyze and optimize paid social campaigns.

We are designed to remove the guesswork from LinkedIn advertising, as we provide automatic performance tracking, AI-driven ad creative analysis and automated reporting across multiple accounts.

We know analyzing the creative side of an ad isn’t easy—even for the most seasoned marketers.

We make it simple. With Superads, you can:

• Connect Your Ad Accounts – Link your LinkedIn (as well as Meta and TikTok) ad accounts to pull performance data instantly.
• Generate Reports – Superads automatically compiles ad performance insights, breaking down engagement, conversions and ROI.
• Analyze Creatives – The AI scans ad elements like headlines images and CTAs to determine which components drive success.
• Compare Multi-Account Data – If you're an agency, view multiple LinkedIn campaigns in a centralized dashboard.
• Export & Share Reports – Create beautiful reports and dashboards with AI-generated insights to present to clients or teams.
• Chat with Your Data

We bring AI-powered creative analysis for LinkedIn to the forefront, helping marketers pinpoint exactly which ad elements—whether text, visuals, or formats—drive the highest conversions.

Superads offers a multi-account dashboard, enabling seamless management of LinkedIn, Meta and TikTok campaigns all in one place.

With automated performance tracking, you gain real-time insights without the hassle of manual data collection. Superads continuously monitors ad performance, surfacing trends and opportunities as they emerge.

And when it’s time to report results, the platform makes it effortless to create exportable, shareable reports—complete with AI-driven insights—so you can keep clients and stakeholders informed with minimal effort.

With Superads, you’re not just tracking performance—you’re elevating your entire LinkedIn advertising strategy.

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2. Socialinsider

Source: Socialinsider

Socialinsider is a competitive benchmarking tool that helps marketers analyze how their LinkedIn performance stacks up against competitors. It’s perfect for brands looking to identify trends, optimize content strategy and improve engagement. Here’s what you can expect from this tool:

• Enter Your LinkedIn Profile & Competitors’ Profiles – Pull insights from your LinkedIn activity and compare them against industry leaders.
• Analyze Engagement & Post Performance – Track metrics like likes, shares, comments and CTRs.
• Generate White-Label Reports – Create professional reports for internal teams or clients.
• Monitor Trends – Identify top-performing content types and adjust your strategy accordingly.

This tool is designed for marketers who want to delve deeper into competitor analysis and content performance tracking. It offers side-by-side tracking, making it easy to benchmark engagement, reach and other key metrics against industry standards.

While it excels in performance tracking and competitive analysis, it does not include AI-powered creative insights, meaning users looking for automated recommendations on ad creatives may need to pair it with another solution.

While you can use it to track certain LinkedIn ads, most users find Socialinsider works best for organic content, as this social media management tool focuses more on standard reporting capabilities.

3. Shield

Source: Shield

Shield is tailored for LinkedIn content creators, consultants,and personal brands. It helps track profile engagement, post performance and audience growth over time.

It’s a great tool for agencies and marketers who need to understand how certain LinkedIn posts perform organically before launching them as sponsored content or ads. Here’s what you can expect from Shield:

• Connect Your LinkedIn Profile – Instantly access engagement metrics and audience insights.
• Track Content Trends – Analyze long-term post performance and audience interaction.
• Identify Peak Engagement Times – Optimize posting schedules based on when your audience is most active.

With historical data storage, creators can use Shield to analyze how their content performs over weeks, months, or even years, making it easier to spot patterns and refine their strategy.

Pricing starts at just $8 per month, making it one of the most affordable options available for individuals looking to grow their presence on LinkedIn.

While it’s a valuable tool for tracking organic engagement, it does not fully support LinkedIn ad analytics, but it can give you the guidance you need if you aren’t sure where to start.

4. Sprout Social

Source: Sprout Social

Sprout Social is a full-scale social media management platform that includes LinkedIn analytics alongside tools for Facebook, Instagram and Twitter (X). Here’s how it works:

• Connect Multiple Social Accounts – Manage LinkedIn (including your LinkedIn Ad Manager Account) alongside other social platforms.
• Schedule & Publish Posts – Automate posting for optimal engagement.
• Analyze Performance Across Platforms – Compare LinkedIn data with Facebook and Instagram results.

This tool is designed for businesses managing LinkedIn alongside other social media platforms, offering both ad and organic engagement analytics in one place.

With pricing starting at $249 per month, Sprout Social is positioned as a premium solution, reflecting its broad capabilities across multiple social networks.

However, it may be more expensive than LinkedIn-specific tools. While it offers performance tracking, it’s not designed for in-depth ad creative analysis like Superads, so users who need detailed insights into ad elements may need a more specialized platform.

5. SocialPilot

Source: SocialPilot

SocialPilot is a budget-friendly LinkedIn analytics tool for small businesses and individual marketers. It has strong LinkedIn Analytics capabilities, which let you get insights into both organic and paid content like this:

• Schedule LinkedIn Posts – Plan and automate content publishing.
• Track Performance Metrics – Analyze engagement, reach and impressions.
• Optimize Strategy Based on Data – Adjust posting times and content types based on insights.

SocialPilot combines analytics with scheduling, allowing users to plan and automate their posts while keeping an eye on engagement trends for individual pieces of content. With plans starting at $30 per month, it provides a cost-effective way to gain insights and refine a LinkedIn strategy without the complexity of enterprise-level platforms.

Nonetheless, if you are looking for deeper creative analysis or multi-platform reporting you may need a more robust solution like Superads.

6. Keyhole

Source: Keyhole

Keyhole is a real-time social listening and hashtag-tracking tool, helping brands and marketers stay ahead of LinkedIn trends. Whether you’re monitoring branded hashtags, tracking sentiment around a campaign, or identifying industry trends, Keyhole provides actionable insights to refine your LinkedIn strategy with analytics.

It might not be the best solution for LinkedIn ads, but it can guide you if you are feeling lost. This is how it does it:

• Set Up Hashtag or Keyword Tracking – Input hashtags, brand names, or industry terms to track their LinkedIn presence.
• Monitor Performance in Real-Time – View engagement metrics for trending hashtags, post mentions and campaign conversations.
• Analyze Sentiment & Audience Response – Identify whether audience reactions are positive, neutral, or negative.
• Refine Campaigns – Adjust LinkedIn content strategy based on trending conversations and sentiment analysis.

This tool is valuable for marketers who want to stay ahead of LinkedIn trends, whether for organic content or paid campaigns.

Keyhole’s real-time reporting allows businesses to track LinkedIn conversations as they happen, making it easier to spot emerging trends and adjust ad strategies on the fly. With pricing starting at $79 per month, it offers a powerful way to enhance LinkedIn post visibility and campaign effectiveness.

While it excels in tracking audience sentiment and hashtag performance, it’s not designed for in-depth ad analytics, such as conversion tracking or bid optimization.

7. Brand24

Source: Brand24

Brand24 is a LinkedIn reputation management tool that helps brands track mentions, monitor sentiment and react quickly to conversations that impact their online presence. It’s particularly useful for businesses managing LinkedIn PR, influencer campaigns, or brand perception, as you can see here:

• Set Up Brand or Keyword Tracking – Input your brand name, competitors, or key industry terms.
• Monitor Mentions in Real Time – Track LinkedIn posts, comments and external articles mentioning your brand.
• Analyze Sentiment – Determine whether discussions around your brand are positive, neutral, or negative.
• Receive Automated Alerts – Get notified whenever your brand is mentioned to respond quickly and shape the narrative.

This tool is a strong choice for brands that want to monitor audience sentiment and engagement around their LinkedIn presence, including ad campaigns.

Starting at $79 per month, it’s a useful tool for brands and marketers managing influencer collaborations or running LinkedIn ad campaigns that require active monitoring.

It’s not specifically designed for direct ad performance tracking, such as conversion rates or cost-per-click analysis, nor does it offer competitor benchmarking, which are some of Brand24’s weakest points.

8. AgencyAnalytics

Source: AgencyAnalytics

The LinkedIn Ads Reporting Tool by AgencyAnalytics is designed to help agencies monitor, analyze and optimize their clients’ LinkedIn ad campaigns. It consolidates key performance metrics into a centralized dashboard, reducing the need to log in and out of multiple client accounts. This is how it works:

• Integrate LinkedIn Ads – Connect LinkedIn Ads accounts to AgencyAnalytics in seconds.
• Track Ad Performance – Monitor key PPC metrics like CPC, impressions, clicks, CTR and conversions.
• Analyze Audience Insights – Understand ad performance based on industry, job role and geographic location.
• Generate Real-Time Dashboards – Clients can access live reports anytime, ensuring transparency.
• Automate Reports – Schedule branded reports for daily, weekly, or monthly delivery.
• Add PPC Markups – Customize reports with client-specific PPC cost markups for transparency.

For those managing campaigns across multiple platforms, its Cross-Platform Performance feature allows direct comparisons between LinkedIn Ads and other PPC networks like Google Ads, helping marketers allocate budgets more effectively.

Agencies can also fully brand their reports with White-Label Branding, ensuring a polished, professional look for client presentations.

Pricing is customizable, with multiple tiers based on integration and reporting needs, and free trials are available for those looking to test its capabilities.

While it offers robust tracking and reporting features, it does not include AI-driven recommendations for ad optimizations, meaning advertisers will need to analyze and adjust their campaigns manually (did we mention that with Superads, you can say goodbye to spreadsheets?)

9. Zoho Analytics

Source: Zoho Analytics

LinkedIn Ads Advanced Analytics is a reporting and business intelligence (BI) tool powered by Zoho Analytics. It enables advertisers and agencies to visually analyze LinkedIn ad performance, track key metrics like CTR, CPC and conversion rates, and generate actionable insights.

Here’s what you need to know about this tool:

• Integrate LinkedIn Ads – Connect your LinkedIn Ads account with Zoho Analytics for seamless data sync.
• Track Ad Performance – Monitor KPIs such as impressions, clicks, CTR, CPC, CPM and conversions.
• Leverage 75+ Pre-Built Reports – Instantly access pre-designed dashboards and reports for ad performance.
• Customize Reports & Dashboards – Build custom visualizations, pivot tables and KPI widgets.
• Collaborate & Share Insights – Share reports and dashboards with team members, stakeholders and clients.

Pricing starts at $25 per month as part of Zoho Analytics’ paid plans, with a free 15-day trial available for those looking to explore its capabilities. This makes it ideal for digital marketing agencies managing multiple LinkedIn Ads campaigns, businesses seeking cross-platform ad performance tracking and teams needing automated, white-labeled LinkedIn Ads reports.

However, the tool does have some limitations. Data sync is limited to once per day, meaning real-time updates are not always available. Also, it is strictly an analytics tool, meaning that you could meet some other insights.

10. LinkedIn Native Analytics

Source: LinkedIn

If you're new to LinkedIn analytics or on a tight budget, LinkedIn’s built-in analytics tools offer a solid starting point.

After all, we can’t leave out LinkedIn’s Campaign Manager—the main source of information. But there’s a reason it’s in the 10th spot, not the first. It only offers basic insights into content and ad performance, making it less advanced than other platforms. This is how you can use it:

• Access LinkedIn Analytics – Navigate to your LinkedIn company page and click the "Analytics" tab to find the LinkedIn analytics dashboard.
• Monitor Post Performance – Track likes, shares, comments, clicks and impressions.
• Analyze Follower Demographics – See where your audience is based, their job roles and industries.
• Benchmark Against Competitors – Use LinkedIn’s built-in benchmarking tools to compare engagement.

It’s a free, simpler alternative that everyone can use on LinkedIn, but, of course, it’s as limited as you can imagine.

Get AI Insights into Your LinkedIn Ads Performance with Superads

Success in your LinkedIn marketing strategy is about making data-driven decisions that amplify your impact. Without the right analytics, you’re navigating in the dark.

The key is to choose a tool that aligns with your goals, simplifies your workflow and uncovers actionable insights.

Superads takes LinkedIn analytics to the next level—helping you optimize campaigns, analyze creative performance and automate reporting, all in one intuitive platform.

The best LinkedIn strategies are built on clarity, precision and continuous optimization.

With the right analytics tools—especially Superads—you’re equipped to refine your approach, maximize engagement and scale your success.

Try Superads

Improve your ad campaigns

With the only AI-powered creative insights tool
built for modern marketers.

Get started for free