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Understand how your creative is affecting your digital marketing efforts and overall campaigns. Get top expert insights to enhance your campaigns and grow with key articles, guides, tools and resources that make your brand perform. Digital Marketing
Facebook Ads account restricted? Here's how to fix it (2025)
Getting hit with a "Facebook ad account restricted" notification feels like a punch to the gut, especially when campaigns are driving real results. One minute you're scaling profitable ads, the next you're locked out of advertising entirely. If you're dealing with a Facebook ads restricted situation right now, don't panic. Account restrictions are more common than you think, and many restrictions can be resolved through appeals or reviews, depending on the severity of the violation.
6 Facebook ads creative best practices for better campaigns
Attention spans are now measured in blinks, and your ad creative has milliseconds to make an impression. Plus, you have a picky platform to please. The Facebook algorithm loves engaging visuals, video ads and content that truly clicks with your target audience. And your creative is the real performance driver here.
Facebook ads that convert: 10 real examples (and what to steal)
You A/B tested. You tweaked the copy. The click-through rate (CTR) is solid and the cost-per-click (CPC) isn’t looking too bad. And yet… your Facebook ad conversions are still haunting you. On paper, your Facebook ad campaign looks great. Eye-catching visuals, punchy copy, solid engagement. However, it’s just not converting potential customers.
10 reasons why Facebook ads aren’t performing (and how to fix it)
Your Facebook Ads campaign is live. You’re not seeing any errors. But your results? Zero.
The 10 Facebook ads metrics every strategist should master
Ever stared at your Meta Ads metrics dashboard and thought, “Is this good or bad?” Join the club. The sheer number of metrics (over 350!) is enough to overwhelm anyone. Plus, ad benchmarks aren’t universal. What’s “good” or “bad” depends on your industry, campaign goal, Facebook ad format, target market and location.
6 ways to use the Meta Ads Library in a successful ad strategy
The Meta Ads Library (formerly called the Facebook Ads Library) is a free and public database that displays all active ads running across Meta platforms, including Facebook, Instagram, Messenger and the Audience Network. With over 10 million advertisers using Facebook Ads and 93% of marketers investing in the platform, the Meta Ads Library is a must-have for any data-driven growth marketer or creative strategist who wants to stay competitive.
4 essential LinkedIn Ads Library uses for top B2B campaigns
LinkedIn is a powerhouse for B2B marketing, reaching over 1 billion professionals annually, or nearly 14% of the global population. But as more brands compete in the same niches and for similar key audiences, standing out has never been tougher. For growth marketers, performance in LinkedIn Ads hinges on relevance, speed and insight. That’s where the LinkedIn Ads Library becomes your free-access weapon at all times.