Emanuel is a Content Specialist at Superside. With the knowledge that three languages (and counting) and digital marketing can serve a creator, he has helped B2Bs from multiple industries to write, optimize and scale their content game with compelling pieces that answers questions and solve problems. On Superside, Emanuel transform ideas into powerful articles that guides you on how to use Superside multi-powered services to scale your business to the max.
There's a shift happening in paid advertising that's impossible to ignore.
For years, performance marketers lived and died by their targeting. Custom audiences, lookalikes, interest stacking—these were the levers that made or broke campaigns. But that playbook has fundamentally changed. Platform algorithms now handle most of the heavy lifting when it comes to who sees your ads. What they can't do is create compelling content for those audiences.
Cracking the code for social media success isn’t just about staying active and posting on schedule. It’s also about measuring your results to ensure your target audience is paying attention.
Fortunately, many excellent social media analytics tools are now available to help you optimize your digital marketing strategy. With Superads, you can access advanced analytics, enjoy user-friendly interfaces and leverage actionable creative insights—perfect for savvy business owners and marketers.
Creative has become the ultimate performance lever in paid social. But here's the thing: running tests is just half the battle.
And the real challenge is making sense of what worked, why it worked and how to scale those insights across your campaigns.
Getting hit with a "Facebook ad account restricted" notification feels like a punch to the gut, especially when campaigns are driving real results. One minute you're scaling profitable ads, the next you're locked out of advertising entirely.
If you're dealing with a Facebook ads restricted situation right now, don't panic. Account restrictions are more common than you think, and many restrictions can be resolved through appeals or reviews, depending on the severity of the violation.
You A/B tested. You tweaked the copy. The click-through rate (CTR) is solid and the cost-per-click (CPC) isn’t looking too bad. And yet… your Facebook ad conversions are still haunting you.
On paper, your Facebook ad campaign looks great. Eye-catching visuals, punchy copy, solid engagement. However, it’s just not converting potential customers.
The Meta Ads Library (formerly called the Facebook Ads Library) is a free and public database that displays all active ads running across Meta platforms, including Facebook, Instagram, Messenger and the Audience Network.
With over 10 million advertisers using Facebook Ads and 93% of marketers investing in the platform, the Meta Ads Library is a must-have for any data-driven growth marketer or creative strategist who wants to stay competitive.
LinkedIn is a powerhouse for B2B marketing, reaching over 1 billion professionals annually, or nearly 14% of the global population. But as more brands compete in the same niches and for similar key audiences, standing out has never been tougher.
For growth marketers, performance in LinkedIn Ads hinges on relevance, speed and insight. That’s where the LinkedIn Ads Library becomes your free-access weapon at all times.
Launching a Facebook Ads campaign takes its time—you picture your target audience engaging, clicking and converting. But then, the dreaded status appears in Ads Manager:
“Not delivering”, “Error”, “Rejected”, “Update required”.
