Roger Match
Meet Roger, a content marketer driven by his love for online search, digital marketing, and performance marketing. When he's not immersed in the latest updates on Google, AI and social media, you'll find him passionately crafting strategies to simplify online searches for people, sparing them the frustration of navigating through endless pages. As a marketer, Roger Match has turned into the perfect match for Superside, helping us showcase our purpose, objectives and essence to the world.
Expertise
Digital Marketing
Creative Performance
Roger's articles 
9 game-changing tools creative strategists are using in 2025
The role of creative strategist has evolved dramatically. You're no longer just brainstorming catchy taglines or selecting color palettes: you're the bridge between raw performance data and breakthrough creative execution. Your success depends on turning complex metrics into actionable insights that drive real results.6 Facebook ads creative best practices for better campaigns
Attention spans are now measured in blinks, and your ad creative has milliseconds to make an impression. Plus, you have a picky platform to please. The Facebook algorithm loves engaging visuals, video ads and content that truly clicks with your target audience. And your creative is the real performance driver here.The 10 Facebook ads metrics every strategist should master
Ever stared at your Meta Ads metrics dashboard and thought, “Is this good or bad?” Join the club. The sheer number of metrics (over 350!) is enough to overwhelm anyone. Plus, ad benchmarks aren’t universal. What’s “good” or “bad” depends on your industry, campaign goal, Facebook ad format, target market and location.12 static ads examples that nailed it (& why they worked)
Think static ads are dead? Think again. Every year, we hear the same prediction: static image ads are on their way out. But the data—and the results—tell a different story. Behind the scenes of high-performing campaigns, smart marketers and creative teams are still driving massive impact with static ads that stop thumbs, spark curiosity and deliver results.15 LinkedIn ads examples for winning strategies in 2025
Pause momentarily to consider how long B2B marketers have been using LinkedIn for their ad strategies. Would you say a decade? You may be surprised to learn that the first LinkedIn ad appeared two decades ago.12 best TikTok ads analytics tools to boost reporting & performance
TikTok isn’t just a social platform—it’s a full-blown cultural engine. With over 1.6 billion users and a feed that moves at lightning speed, it’s one of the most dynamic and high-stakes ad environments today. Its short-form, sound-on, trend-first format gives brands massive creative potential—but it also demands precision.10 best LinkedIn analytics tools for your ads in 2025
LinkedIn has become the go-to platform for professionals, businesses and marketers looking to expand their reach. With over 1 billion members worldwide, it’s a powerhouse for B2B connections, brand visibility and audience growth. But success on LinkedIn isn’t just about posting great content—it’s about leveraging data to refine your strategy.